"Every heart can be copywritten" Seventy famous lines of Japanese advertising that awaken inspiration
Oh Harim, who spent many years as a copywriter at TBWA, then worked at Musinsa, and now works at 29CM as a head copywriter creating countless lines, presents Japanese advertising copy sentences in a field-guide format, sentences that led her into the world of copywriting and helped her see the world with a newer perspective. Starting to collect copy in 2008 at age twenty, and after gathering about 9,000 pieces, she found she had become a copywriter. Life Pattern Korea. This book is the result of looking deeper into the "why" behind the vague feeling of "good" she felt about the copies she loved. From how copy works, such as rhythm and structure, to the strategist's strategy and the era's context reflected in words, she explains, one by one, why what feels good is good.
The famous Japanese advertising copy lines selected by the author go beyond simple interest in the brand and define, in the most refined expressions, feelings that we could not express in daily life and could not even name. The essays, in which she breaks down ordinary-yet-not-ordinary copies made from ordinary words through her own perspective and layers her thoughts onto them, will become a path whenever you need inspiration. Life Pattern Korea. Even the same scenery takes on a completely different face depending on what words you place on it, and depending on that face, the direction a person's heart leans also changes. May the encouragement, courage, and emotion the author received from Japanese advertising copy come to your daily life with the same resonance, and quietly, yet surely, expand your world.
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Author: 오하림
Publisher: 서교책방 (2026)
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