Japanese Advertising Copy Field Guide 일본 광고 카피 도감
Japanese Advertising Copy Field Guide 일본 광고 카피 도감
서교책방
"Every heart can be copywritten" Seventy famous lines of Japanese advertising that awaken inspiration
Oh Harim, who spent many years as a copywriter at TBWA, then worked at Musinsa, and now works at 29CM as a head copywriter creating countless lines, presents Japanese advertising copy sentences in a field-guide format, sentences that led her into the world of copywriting and helped her see the world with a newer perspective. Starting to collect copy in 2008 at age twenty, and after gathering about 9,000 pieces, she found she had become a copywriter. Life Pattern Korea. This book is the result of looking deeper into the "why" behind the vague feeling of "good" she felt about the copies she loved. From how copy works, such as rhythm and structure, to the strategist's strategy and the era's context reflected in words, she explains, one by one, why what feels good is good.
The famous Japanese advertising copy lines selected by the author go beyond simple interest in the brand and define, in the most refined expressions, feelings that we could not express in daily life and could not even name. The essays, in which she breaks down ordinary-yet-not-ordinary copies made from ordinary words through her own perspective and layers her thoughts onto them, will become a path whenever you need inspiration. Life Pattern Korea. Even the same scenery takes on a completely different face depending on what words you place on it, and depending on that face, the direction a person's heart leans also changes. May the encouragement, courage, and emotion the author received from Japanese advertising copy come to your daily life with the same resonance, and quietly, yet surely, expand your world.
.
Publisher: 서교책방 (2026)
.
! All the books we sell have a small mark or label on either the top or bottom edge of the book, placed by us or the publisher/distributor. This is a common practice in Korea to verify authenticity and track the distribution route of the books.
! Please note that the cover design of the books may change without prior notice.
Shipping & Returns
We ship internationally from South Korea, Indonesia, or a logistics partner depending on product availability, destination, and carrier conditions.
Shipping fees are calculated at checkout and can be reviewed before placing your order. Most orders are prepared within 2-7 business days after payment confirmation.
Import taxes, customs duties, VAT, GST, or handling fees charged by the destination country are not included unless clearly stated otherwise at checkout. These charges are the responsibility of the recipient.
For more details, please see our Shipping Policy.
Returns & Refunds
You may request a return within 14 days after receiving your order, but the item must be unused, unread, clean, undamaged, and in resalable condition. Shrink-wrapped or sealed products must be unopened.
For change-of-mind returns, the customer is responsible for return shipping costs. Original shipping fees, customs duties, import taxes, payment processing fees, and other third-party charges are non-refundable.
For customer-requested cancellations before shipment, a 6% payment processing fee will be deducted from the refund where permitted by applicable law. Orders that have already been shipped cannot be modified or canceled.
If your item arrives damaged, defective, incorrect, or missing, please contact us within 7 days of delivery with your order number and clear photos.
For full details, please see our Return & Refund Policy.