뉴앰퍼샌드퍼블리싱
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Before reading this book, you probably had some moments of curiosity in your life where you questioned certain things about Korean culture. Why is there a Pepsi logo on the Korean flag? Why do Korean kids in my class only have like… three last names (Kim, Lee, Park)?
If you are a K-Drama addict, and even took the time to watch variety shows with your favorite idols, your thoughts and interest towards Korea may have grown even deeper! What does ‘Korea’ mean, and who are the people on the Korean currency notes? Why do Koreans love kimchi so much?
Maybe, if you’re a Koreaboo (no shame in the game) you may wonder how and why you become a year (or two years) older as soon as arriving in Korea? Why so much drama in those street tent bars (pojangmacha)? How do Koreans drink so much soju from those infamous green bottles? And, probably the question on everyone’s mind in 2020, why is BTS so gosh dang popular (honorable mention: What the heck does “Gangnam Style” mean)?
Well, if you get lost in translation, you can simply look up the word in the dictionary or on the latest phone app. But what if you get lost between cultures and there's no one to kindly fill you in on what's going on? You can get by with a lucky guess, but not only is there no guarantee that you will get lucky next time, but you are also missing a valuable opportunity to learn about Korean culture indepthly!
Regardless of who you are and where you come from - a K-Pop/K-Drama fanatic, an expat living in Korea, a student who just got accepted to study abroad in Korea (congrats!), or even a second-generation Gyopo from the Korean diaspora, you no longer have to stay puzzled and irritated by not being able to understand the peculiarities you find in Korea overall! This book is jam-packed with over 350 essential topics and most frequently asked questions that are hand-picked from 27 categories, covering virtually every aspect of Korean culture by laying out all the details on the “Five Ws (Who, What, When, Where, Why) and How.” After reading, you can fully understand Korea and appreciate its culture inside and out
By the time you’ve finished the last chapter, you will have learned so much about Korea, including all the minute details! (E.g., Why do Koreans love sitting on the floor? Why is it rude to pour drinks with one hand?)
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Publisher: 뉴앰퍼샌드퍼블리싱 New Ampersand Publishing (2020)
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! All the books we sell have a small mark or label on either the top or bottom edge of the book, placed by us or the publisher/distributor. This is a common practice in Korea to verify authenticity and track the distribution route of the books.
! Please note that the cover design of the books may change without prior notice.
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