SEOUL Playbook 365: Play Your SEOUL - This City is a giant playground

What Kind of Player Are You?

Seoul is a giant stage where hundreds of scenes unfold every day. And on that stage, we each play the city in our own way.
Seoul Playbook 365: Play Your Seoul invites you to explore the many faces of the city and create your own style of play.
Whether you're living in Seoul or just passing through, this book helps you experience the city more vividly, more joyfully.

There are many ways to play Seoul.
Some seek energy, others crave inspiration, some chase fun, and others look to connect.
Based on four core keywords, this book introduces a variety of experiences that match different play styles:

★ Player Who Recharges Energy
Recharge through running by the Han River, fitness spots, and wellness trends.

★ Player Who Seeks Inspiration
Enjoy the city's artistic side through galleries, exhibitions, and creative spaces.

★ Player Who Explores Fun
Explore Seoul's vibrant festivals, food markets, and unique urban adventures.

★ Player Who Creates Connections
Build meaningful relationships through community events and social gatherings.

Start by taking the Play Style Test to find your match.
Then build your own personalized Seoul playlist using experiences from every corner of the city.

A New Way to Experience Seoul
★ Monthly and Seasonal Recommendations
Enjoy a book at an outdoor library in spring, a riverside city vacation in summer, a walk along autumn leaves, or ice skating at Seoul Plaza in winter.

★ Trendy Policies and Lifestyles
Discover the latest projects that turn everyday life into something special. Learn about new city spaces and how to take full advantage of them.

★ Make Your Own Seoul Playlist
Use your play style results to create your own version of the Seoul Playbook. Customize the city experience to fit your style.

★ Hidden Object Hunt in the Illustrations
The book features detailed illustrations by artist mmmeari, titled Seoul Where Everyday is Special. Flip to the second special feature and explore the full artwork-can you find all 72 hidden city policies across signs, people, and places?

Seoul is a city that never stops evolving.
New spaces emerge, fresh events unfold, and the city continues to transform.
Ride the wave of change and fully enjoy the city.
Some days will be full of energy, others slow and restful.
Sometimes you'll seek new adventures; other times you'll find comfort in the familiar.

Every moment becomes part of your own Seoul story.
So-
Ready to turn the page?
Play your Seoul.

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Author: Seoul Metropolitan Government
Publisher: 서울책방 (2025)

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! This book introduction is translated by machine translators and may contain mistranslations. For exact information, please refer to the publisher’s official introduction.
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! Please note that the cover design of the books may change without prior notice.