“Chef Park Young-kyung of ‘Afternoon Bread,’ who has sold over 300,000 salt breads, reveals her complete method for developing new products.”
Customers always expect new items from a bakery. They hope that fresh and unique products—rather than the same familiar menu—will expand their choices and spark their interest. However, creating a new bread is not easy. Life Pattern Korea.
It requires ideation, testing, evaluating productivity and cost, and even gauging customer response—a long journey that many acknowledge as necessary yet difficult to begin.
To address this challenge, Chef Park Young-kyung of “Afternoon Bread” has released a new book, Everyday Bread, following her 2023 bestselling bagel recipe book Everyday Bagel. For nearly a decade, Chef Park has operated a bakery and developed countless new products by considering seasonal ingredient availability, customer preferences, the balance of texture and flavor, and production timing and methods. Life Pattern Korea.
As a result, Afternoon Bread has been able to release a variety of practical yet trend-reflecting items every month, establishing itself as a lively and constantly evolving bakery.
Everyday Bread carefully selects 40 recipes from Afternoon Bread’s numerous creations, refining and improving them to completion. But this book is not merely a recipe book. It introduces the chef’s entire process of developing new products—how to generate ideas, tips for testing and feedback, menu organization, cost calculation, evaluating production efficiency, and promotional strategies—providing detailed, practical know-how essential for bakery operations. Life Pattern Korea.
A new product is not just bread but a new experience that naturally weaves into the customer’s everyday life. Through Everyday Bread, readers can create their own new breads.
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Author: 박영경
Publisher: 비앤씨월드 BNC World (2025)
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! This book introduction is translated by machine translators and may contain mistranslations. For exact information, please refer to the publisher’s official introduction.
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